Let’s be real! If you’re planning for your new ads campaign, you wouldn’t miss Facebook. More than 2.7 billion monthly active users are using it, making Facebook, by far, the biggest social network worldwide.

Planning to change your Facebook cover photo this month? Planning to stand out your ads among other “competitors” on Facebook? You need to do it properly and meet all of Facebook’s specifications.

Size really does matter! We are here to suggest the RIGHT Facebook ad sizes for you. Stay tuned!

Facebook Ad Sizes and Specifications:

1.Facebook Feed Image Ads Size

This is the most popular advertising position in the user’s feed. You may find out that your competitors are also using this ad size a lot.

Feed ad image guidelines and suggestions:

  • Recommended image size: 1200 x 628 pixels (1080 x 1080 for a 1:1 image)
  • Minimum width and height: 600 pixels
  • The recommended ratio is between: 9:16 to 16:9 (without a link); 1.91 to 1 with a link
  • Image formats: .jpg and .png
  • Images with no more than 20% text
  • Note: Animated GIFS should be uploaded as a video ad

Feed ad limitations:

  • Text: No more than 125 characters
  • Headline: No more than 25 characters
  • Link Description: No more than 30 characters

2. Facebook Feed Video Ads Size

Feed video ad image guidelines and suggestions:

  • Recommended resolution for video: Upload the highest-resolution source video available
  • Minimum dimensions: 600×315 or 600×600 (square)
  • The recommended aspect ratio is between: 9:16 to 16:9
    • Horizontal: 16:9
    • Square 1:1
    • Vertical 4:5 or 2:3
    • Full Portrait: 9:16
  • Recommended video formats: .mp4 and .mov
  • Maximum video file size: 4GB
  • Video length max: 240 minutes

Feed video ad limitations

  • Headline: 25 characters
  • Link description: 30 characters

3. Facebook Carousel Ads

Carousel ad image dimensions and guidelines:

  • Recommended image size: at least 1080 x 1080 pixels
  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Recommended ratio: 1:1.
  • Max image size of 30MB
  • Recommended image formats: .jpg and .png
  • Images with no more than 20% text

        Carousel ad video dimensions and guidelines:

  • Recommended resolution is minimum of 1080 x 1080.
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Recommended video formats are .mp4 and .mov
  • Max video file size is 4GB.
  • Video length: 240 minutes
  • Video thumbnails with no more than 20% text

Carousel ad image and video character limits

  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 20 characters (optional on Instant Articles).

4. Facebook Right Column Ads

Facebook Right Column ads dimensions and guidelines:

  • Minimum image size: 600 x 600
  • Recommended image size: 1200 x 628
  • Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
  • Images no more than 20% text
  • Image file types: .jpg or .png

Facebook Right Column ads character limits: 

  • Text: 125 characters (if there is no link)
  • Headline: 25 characters (any more will appear truncated)
  • Link Description: 30 characters

5. Facebook In-stream Video Ads

Facebook In-stream Video ads dimensions and guidelines:

  • Recommended to upload the highest-resolution source video possible
  • Recommended aspect ratio is 16:9 (but can be between 9:16 to 16:9 (depending on the aspect of the main video)
  • Multiple acceptable video formats, but .MP4 or .MOV recommended
  • Max video file size: 4GB
  • Max video length: 5 to 15 seconds
  • Video captions and sound: optional but recommended (it makes sense to match these with the main video)
  • Video thumbnail image no more than 20% text

6. Facebook Marketplace Ads

Facebook Marketplace image ads dimensions and guidelines:

  • Minimum image size: 600 x 600
  • Recommended image size: 1200 x 628
  • Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
  • Images no more than 20% text
  • Image file types: .jpg or .png

Facebook Marketplace video ads dimensions and guidelines:

  • Recommended to upload the highest-resolution source video possible
  • Recommended aspect ratio is between 9:16 and 16:9
  • Multiple acceptable video formats, but .MP4 or .MOV recommended
  • Max video file size: 4GB
  • Max video length: 240 minutes
  • Video thumbnail image no more than 20% text

Facebook Marketplace image and video ads character limits:

  • Text: 125 characters (if there is no link)
  • Headline: 25 characters (any more will appear truncated)
  • Link Description: 30 characters

7. Facebook Instant Articles Ads

Facebook Instant Articles image ads dimensions and guidelines:

  • Minimum image size: 600 x 600
  • Recommended image size: 1200 x 628
  • Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link)
  • Images no more than 20% text
  • Image file types: .jpg or .png

Facebook Instant Articles video ads dimensions and guidelines:

  • Recommended to upload the highest-resolution source video possible
  • Recommended aspect ratio is between 9:16 and 16:9
  • Multiple acceptable video formats, but .MP4 or .MOV recommended
  • Max video file size: 4GB
  • Max video length: 240 minutes
  • Video thumbnail image no more than 20% text

Facebook Instant Articles images and video ads character limits:

  • Headline: 25 characters (any more will appear truncated)
  • Link Description: 30 characters

8. Facebook Stories Ads

Facebook Stories image ads dimensions and guidelines:

  • Recommended image size: 1080 x 1920 (but keep your text within 1080 x 1420)
  • Image ratio: 1.91 to 9:16
  • Images no more than 20% text
  • Image file types: .jpg or .png

Facebook Stories video ads dimensions and guidelines:

  • Recommended to upload the highest-resolution source video possible
  • Recommended aspect ratio is between 1.91 to 9:16
  • Leave 250 pixels at the top and bottom free from text and logos
  • Multiple acceptable video formats, but .MP4 or .MOV recommended
  • Max video file size: 4GB
  • Max video length: 15 seconds
  • Video thumbnail image no more than 20% text

9. Facebook Collection Ads

Facebook Collection image ads dimensions and guidelines:

  • Minimum image size: 600 x 600
  • Image ratio: 1:1 for square, 9:16 for landscape
  • Maximum image file size: 30MB
  • Images no more than 20% text
  • Image file types: .jpg or .png

Facebook Collection video ads dimensions and guidelines:

  • Recommended minimum resolution: 1200×628
  • Multiple acceptable video formats, but .MP4 or .MOV recommended
  • Max video file size: 4GB
  • Recommended video length: less than 2 minutes
  • Max video length: 120 minutes
  • Video thumbnail image no more than 20% text

Facebook Collection image and video ads character limits:

  • Text: 90 characters
  • Headline: 25 characters (any more will appear truncated)

How Worth are Facebook Ads?

Facebook Ads vary from paid ads to unpaid ads. This blog covered most of the ads on Facebook, with their sizes and specifications. Brands take the advantages of Facebook to advertise, promote, and reach their “target audience”. Ads connect those who otherwise would not see the messages across. As with using Facebook ads, the first step is by setting the right content to the right target audience at the right time. Always remember to plan ahead and be patient!

Know more by downloading this cheatsheet: Click Here

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