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What is Big Data?

As the name suggested, it is a large volume of streamed data that captured by business for analytics purpose. Big Data contains significant information such as hidden patterns of business growth or decline, tendency or change of consumer habits, transparency of marketing budgets and loads of other precious details.

Why does Big Data matter?

The acquiring and analytics of Big Data is valuable to business intelligence and solutions, it defines a company’s correlate responds and future insight regarding current market place, unique positioning and targeted audience. Big Data too leads to setting business outlook with measurable results by identifying the business moves, future directions, budget control, financial prioritizing and execution efficiency.

How to measure Big Data?

Big Data values only when it reveals possibilities and opportunities as irrelevant measurements are just numbers. In order to achieve positive business outcomes, specific perspective, intelligence system and analytics tool are essential for potential recognition and better decision-making.

With Round Media, you can manage your media campaign base on vary objectives and review captured data directly through major DSPs. On the other hand, our data too empowers your reaching out to potential targets across mobile network and boots your campaign with spot-on force. We collect user-permissioned and deep device-level data. The data is acquired from third-party providers specializing in industries of App & Web Publishers, Market Research, Location Signals, Social Analytics Tools, Payment Gateways and Ad Performance Data. Datasets collected include a unique, full view of installed apps and location signals, users’ actions on mobile apps coupled with frequency of usage. This data then runs through a proprietary algorithmic scoring model to rank and weigh the results against the average user. With our classification rules, we tag users falling within the highest percentile into each relevant segment. The segments are then available for use by clients on respective Demand-Side Platforms.